Privacy Policy

August 12, 2024

Blog & News

1. Introduction

Welcome to Lifeproof Flooring . We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lifeproof-flooring.com or use our services.

By using our Site or services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

2. Information We Collect

We collect personal information that you provide to us voluntarily when you:

Register for an account
Place an order
Sign up for our newsletter
Contact our customer service
Participate in surveys or contests

The personal information we collect may include:

Name
Email address
Mailing address
Phone number
Payment information

We also automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity but may include:

Device and usage information
IP address
Browser and device characteristics
Operating system
Language preferences
Referring URLs
Information about how and when you use our Site

3. How We Use Your Information

We use the information we collect for various business purposes, including:

To provide and maintain our services
To process and fulfill orders
To communicate with you about your orders, inquiries, and our services
To personalize your experience and deliver content and product offerings relevant to your interests
To improve our Site, products, and services
To protect our Site, products, services, and users from fraudulent, unauthorized, or illegal activity
To comply with legal obligations

4. How We Share Your Information

We may share your personal information in the following situations:

With service providers and business partners who assist us in operating our business and providing our services
With affiliated companies within our corporate family
To comply with legal obligations
To protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others
In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your consent.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access personal information we hold about you
The right to request correction of your personal information
The right to request deletion of your personal information
The right to object to processing of your personal information
The right to request restriction of processing your personal information
The right to data portability
The right to withdraw consent

To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need to use your information, we will remove it from our systems and records and/or take steps to anonymize it so that you can no longer be identified from it.

8. Children’s Privacy

Our Site and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information from our systems.

9. Third-Party Websites

Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit to understand their information practices.

10. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Site. Cookies are small text files that are stored on your device when you visit a website. They help us provide and improve our services by, for example, remembering your preferences, analyzing how our Site is used, and personalizing content.

You can control cookies through your browser settings and other tools. However, if you block certain cookies, you may not be able to register, login, or access certain parts or make full use of the Site.

We use the following types of cookies:

Essential cookies: These are necessary for the Site to function properly and cannot be switched off in our systems.
Performance cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our Site.
Functionality cookies: These enable the Site to provide enhanced functionality and personalization.
Targeting cookies: These may be set through our Site by our advertising partners to build a profile of your interests and show you relevant ads on other sites.

11. Analytics

We use analytics services, such as Google Analytics, to help us understand how users engage with our Site. These services use cookies and similar technologies to collect information about your use of the Site and report website trends. You can learn more about Google’s practices by visiting Google’s privacy policy at: https://policies.google.com/privacy. You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout.

12. Do Not Track Signals

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to “Do Not Track” signals because there is not yet a common understanding of how to interpret these signals. However, you can usually choose to turn off online tracking features in your browser settings.

13. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. We have taken appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on this page with an updated revision date. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

Your continued use of our Site or services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.

15. California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) regarding your personal information. These rights include:

The right to know what personal information we collect, use, disclose, and sell
The right to request deletion of your personal information
The right to opt-out of the sale of your personal information
The right to non-discrimination for exercising your CCPA rights

To exercise your rights under the CCPA, please contact us using the information provided at the end of this Privacy Policy. We will respond to verifiable requests within the timeframes required by law.

16. Nevada Privacy Rights

Nevada residents have the right to opt-out of the sale of their personal information. However, we do not sell personal information as defined under Nevada law. If you have any questions, please contact us using the information provided at the end of this Privacy Policy.

17. European Economic Area (EEA) Privacy Rights

If you are located in the EEA, you have certain rights under the General Data Protection Regulation (GDPR). These rights include:

The right to access your personal data
The right to rectify inaccurate personal data
The right to erase your personal data
The right to restrict processing of your personal data
The right to data portability
The right to object to processing of your personal data
The right to withdraw consent at any time

To exercise your rights under the GDPR, please contact us using the information provided at the end of this Privacy Policy. We will respond to your request in accordance with applicable data protection laws.

18. Marketing Communications

You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications or by contacting us using the information provided at the end of this Privacy Policy. Please note that you may continue to receive service-related and other non-marketing communications.

19. Social Media Features

Our Site may include social media features, such as Facebook, Twitter, and Instagram buttons or widgets. These features may collect your IP address and which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing them.

20. Testimonials

We may display personal testimonials of satisfied customers on our Site. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, please contact us using the information provided at the end of this Privacy Policy.

21. Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

22. Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPO using the information provided at the end of this Privacy Policy.

23. Complaints

If you have a complaint about our use of your personal information or response to your requests regarding your personal information, you may submit a complaint to the data protection regulator in your jurisdiction. We would, however, appreciate the chance to address your concerns before you approach a data protection regulator, and would welcome you contacting us in the first instance.

24. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Lifeproof Flooring
Email: privacy@lifeproofflooring.com

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